AGENCY: WUNDERMAN THOMPSON
SERVICES: PRODUCTION/POST PRODUCTION
We were fortunate enough to film HSBC’s latest campaign where they teamed up with international cricketer, Virat Kohli, to surprise Indian students in the UK with a reminder of home and the chance to form new friendships. It captures the essence of creating a home away from home and finding a tight-knit community while studying abroad.
We were thrilled to be involved in bringing this uplifting campaign to life.
Carl Lundqvist, Global Creative Director, Wunderman Thompson
"From very little to so much more.
Taking a storyline, a celebrity, a bunch of students and weather you can’t predict and turning it into something inspiring, all with the limitations of a one-hour shoot and a 9-day turnaround. Magic.
It’s been an absolute pleasure working with the Loft team. Calm, cool and collected throughout the whole process."