CLIENT: NIKE

AGENCY: COLLATER.AL

SERVICES: CREATIVE | PRODUCTION | POST-PRODUCTION

To celebrate the re-craft and launch of streetwear classic AIRMAX 90’s, Nike commissioned the creation of two short documentaries to live on the SNKRS app.

The two short films were then re-cut and intertwined to create a longer editorial piece used to promote the brand in events and the online space outside of the app.

Getting Up is a short documentary focused on 90’s European Graffiti culture, seen through the eyes of two of the scenes' most important personalities, each representing their respective city - Milano and Barcelona.

Luca Barcellona, known as LORD BEAN, now a renowned calligrapher and Maria Cano, known as MUSA, one of the first female graffiti artists, take us on a journey to recapture the atmosphere of those years.