CLIENT: DORMEO UK

AGENCY: LOFT FILMS

SERVICES: CREATIVE/PRODUCTION/POST-PRODUCTION/CONSULTING

Our TV campaign for Dormeo UK first aired in November 2023 as 10-second idents on Discovery and later launched as a 30-second TV commercial, on Boxing Day, across National TV channels.

Acting as the creative agency on the project, as well as the executing production company, we were asked to develop a strategy that could cement brand awareness with a relatable tone of voice, to reach new customer segments, focusing on creative and production value as opposed to direct response sales messaging employed in the past.

We devised a campaign that played on the health benefits of a good night’s sleep, in a lighthearted way, whilst satisfying the need to highlight the product.  A traditional ad agency + production company combo would have proven to be a cumbersome and costly model for this project; whose budget was restricted by the fact that this was seen as an experiment in trying a new approach.

By handling the whole campaign in-house, from concept to delivery, we were able to work with Dormeo’s marketing team very closely and deliver the project in a streamlined and cost-effective way, so that a healthy portion of the campaign’s budget could be spent on media.  It was a bold move for the client to embrace a change in their marketing strategy and to trust us to devise and deliver this new concept. So it was a satisfying win for everyone that the campaign delivered beyond expectation on every single ROI, including an increase in sales and web traffic.

It was a privilege to collaborate with such an open, dedicated and knowledgeable client and assist them in reaching their objectives.