CLIENT: BARILLA

AGENCY: COLLATER.AL

SERVICES: CREATIVE | PRODUCTION | POST-PRODUCTION

As Barilla prepared to launch their new above-the-line campaign featuring Roger Federer, they commissioned Italian artist and graphic designer Domenico Romeo to create a bespoke chef jacket for Federer to wear in the TV advert.

We were approached to make a film about the process of creation of this piece that would be used on several platforms to promote the campaign and the garment itself, which was later sold at a charity auction.