OVERVIEW

FRAMED is an ongoing partnership with LUXOTTICA & COLLATER.AL STUDIO in which we devised and produced a global content series for Arnette Sunglasses.

The project celebrates remarkable individuals who embody effortless style and creativity, bringing to life the bold, urban soul of the brand.

CREATIVE DIRECTION

Through short films and photographic portraits, we told the stories of diverse voices across three continents — from artists and musicians to skaters and creators.

Each episode captures the unique rhythm of everyday life, blending cinematic craft with documentary intimacy.

OUR ROLE

Loft Films led the production end-to-end:

• Concept & development in collaboration with COLLATER.AL STUDIO

• Direction & production of films and portrait photography

• Global shoots spanning Europe & the Americas

• Post-production & delivery across campaign channels

IMPACT

FRAMED strengthens consistently the brand’s positioning as a champion of urban creativity and individuality, giving audiences around the world authentic, stylish stories that resonate far beyond product.