"Loft always produces outstanding results and that's why we work with them time and time again."
Ross McTaggart, Marketing Executive, Paymentsense.
CASE STUDY PAYMENTSENSE
Paymentsense were a disruptive startup, operating in the payments sector, with one simple ambition:
To take market share from big banks, by offering a much better service at a much better price.
In order to do so, they had to:
Recruit the best talent and develop an outstanding sales force.
Let merchants know about them and convince them to adopt their services.
Over a period of about five years, Loft Films helped Paymentsense achieve their goals by producing a vast number of videos that became an essential tool for the company’s growth.
Customer testimonials, where merchants told their story and how using PS services helped them save thousands of pounds.
Corporate promos, where PS employees were given a voice to talk about the company culture and its many qualities.
Recruiment and training videos, where the management team could communicate to new starters and prospective employees about the history of the company and what to expect when taking a job there.
Product Explainers, where key benefits of their proprietory software and other processes could be explained to staff and potential investors.
Christmas and Conference videos, which helped to promote the success of staff members to others in the company while providing amusement and entertainment value at internal events and to customers.
Web commercials, to promote specific new products in an engaging way.
Paymentsense has grown exponentially and as of 2017, is a very profitable, market leading company that has won several awards and attracted investment.
They continue to expand with the help of Loft Films as their video content partner.