CLIENT: NIKE

AGENCY: COLLATER.AL

SERVICES: CREATIVE/ PRODUCTION/

POST PRODUCTION

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To celebrate the re-craft and launch of streetwear classic AIRMAX 90’s, Nike commissioned the creation of two short documentaries to live on the SNEAKRS app. 

The two short films were then re-cut and intertwined to create a longer editorial piece used to promote the brand in events and in the online space, outside of the app. 

Getting Up is a short documentary focused on 90’s European Graffiti culture, seen through the eyes of two of the scenes most important personalities each representing their respective city - Milano and Barcellona.  

Luca Barcellona known as LORD BEAN, now a renowned calligrapher and Maria Cano known as MUSA, one of the first female graffiti artists, take us on a journey to recapture the atmosphere of those years.