CLIENT: EA SPORTS
AGENCY: LAB BIBLE
Working with SPORT BIBLE, we created a series of social media videos for EA Sports to promote the launch of new games such as FIFA 22 and KNOCKOUT CITY.
The videos capture the energy and banter of their Celebrity Footballers' protagonists while also carefully showcasing the user experience and interface of each game.
The videos have generated several hundreds of thousand of views in a short space of time and helped increase sales of the games.