CLIENT: BARILLA

AGENCY: COLLATER.AL

SERVICES: CREATIVE/ PRODUCTION/

POST PRODUCTION

  

As Barilla prepared to launch their new above the line campaign featuring Roger Federer they commissioned Italian artist and graphic designer Domenico Romeo to create a bespoke chef jacket for Federer to wear in the TV advert.

 

We were approached to make a film about the process of creation of this piece that would be used on several platforms to promote the campaign and the garment itself, which later sold at a charity auction.