Unit 38, 1 Emma Street, London, E2 9FP
info@loft-films.com | +44 (0) 208 123 6731
CLIENT: BARILLA
AGENCY: COLLATER.AL
SERVICES: CREATIVE/ PRODUCTION/
POST PRODUCTION
As Barilla prepared to launch their new above the line campaign featuring Roger Federer they commissioned Italian artist and graphic designer Domenico Romeo to create a bespoke chef jacket for Federer to wear in the TV advert.
We were approached to make a film about the process of creation of this piece that would be used on several platforms to promote the campaign and the garment itself, which later sold at a charity auction.



